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Learn: Search Engine Optimization Most Useful Marketing Tool

Search Engine Optimization is one of the most important tool of Digital marketing. Here, we will discuss about Search Engine Optimization (SEO) and the components associated with it.

Search Engine Optimization

Search engine optimization is a process of optimizing your website with the goal of improving your ranking on search result page and getting more organic (non-paid) traffic. Search engine optimization focuses only on organic search results and does not include PPC optimization. However, both SEO and PPC are part of search engine marketing.

Types Of SEO

SEO can be divided into mainly three types given below:

On Page SEO: Everything you can do on the website- from optimization of content through technical aspects. In simple words we can say that On-Page SEO is all the changes we made online on the websites from the content to its color scheme.

OFF-PAGE SEO: is all about getting quality back links to show search engines that your website has authority and value. In other words we can say that Off-Page SEO is a process of optimization of your website offline, all the changes you made on your website at the back links is considering in this category.

Technical SEO: Technical SEO plays most important role in your website ranking on Google. If pages on your site are not accessible to Google, how can you imagine of ranking your pages on top of SERPs.